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Blogger Profile: The Refined Woman

We first met Kat and Em when they popped by our booth at WPPI: we loved the way Em styled her Palma, so we were thrilled to find out that the pair had a blog highlighting their fashion choices. The...

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What’s in Serena Severtson’s Palma

Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how...

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Blogger Profile: Lost in Cheeseland

One of our favorite things about photography is the way that it can enable you to live vicariously through another person; for example, a chance to see the ups and downs of la vie in Paris. Lindsey...

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Blogger Profile: The Silver Lining

In honor of Valentine’s Day this month, we’re featuring couples who both carry ONA bags. For many of the photographers we highlight, their love of taking photos has parlayed itself into a full-time...

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Where ONA Goes: Central Oregon Coast with Kara Mercer and Victoria Wright

Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New...

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Photographer Profile: Reema Desai

The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re...

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Staff Profile: Jillian Wishart

Today, we are sitting down with Jillian Wishart, our Director of Sales and Customer Experience. Through our Photographer and Blogger Profiles, you’ve gotten the opportunity to learn about friends of...

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Introducing the Palma Satchel in Black

We launched the Palma in cognac more than three years ago, and since that time, it has become known as a simple and elegant addition for any woman’s wardrobe. You may have seen it accompanying Kara...

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What’s in Abbie Roden’s Palma

We first got to know Abbie Roden a few years ago when she was interviewing at ONA for a social media opening. While she ultimately ended up at The Frye Company, where she’s currently a Social Media...

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Back-to-School with CW Pencil Enterprise, the Pencil Capital of New York

On Forsyth Street in New York’s Lower East Side—a stones-throw from the Chinatown produce markets and DiPalo’s Fine Foods—lies one of our staff’s favorite shops, a graphite love-letter to...

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